unapologetic being

Unapologetic Being is a Mindfulness-Based Facilitator and Coach who provides the tools to empower everyday women to incorporate mindfulness into their daily life. I crafted a branding that merges her love for the desert with a calming neutral color palette and an icon that resembles a cactus which cleverly forms the two letters of her business name. The "Unapologetic" script feels organic and free, while "Being" feels strong and confident. The final logo is simple yet impactful, radiating warmth and approachability which is how we want her audience to feel.